Semrush offers a 14-day free trial, while Moz offers a 30-day free trial. 95 per month. Instead, they use the Majestic SEO API. Semrush ProsI really like the Keyword Analysis tool/process at MOZ, particularly the composite score of keyword difficulty. 5- Keyword Difficulty. Out of interest I then went and added one of the keywords that is. SEMrush and Moz are the two top-notch SEO tools in the digital industry that help perform competitive analysis, keyword research, and overall search engine optimization. 8. How semrush Calculates Keyword Difficulty semrush uses a number of factors to calculate keyword difficulty, including the number of searches, the number of results, the CPC, and the number of backlinks. The SEMrush Keyword Difficulty Tool is a paid tool that you can use to determine how hard it would be to rank your target keyword in Google. (this is basically Ubersugget’s version of Moz Domain Authority). In terms of pricing, this is where Ubersuggest has made the most impact and a name for. It offers a range of features that help companies with SEO, PPC, social media, content marketing, and competitive research. This. The keyword difficulty score on the platform is calculated by analyzing the. I don't want to waste my time on difficult keywords. Both Moz and SEMrush help you. What are SEMrush, Ahrefs and Moz? SEMrush, Ahrefs, and Moz are the three main SEO software tools in the world of SEO. SEMrush Keyword Difficulty Tool with SERP Features. Also, I can't find the description (names?) of all the levels (highly competitive, non-competitive, etc). We are satisfied with the monthly volume and the difficulty score is not too high to scare us away. Step 3: Copy and paste keywords into a Keyword Explorer list. Ahref’s Keywords Explorer. 5. Moz keyword research tool provides less data (e. Analyze competitor websites for keyword ideas. Moz Semrush; Amazon: 3. for Moz those could be Ahrefs and Semrush. It is used mostly in the keyword research process for selecting the keywords for which you actually have a chance of ranking. In short, Keyword Difficulty is how hard the keyword is for the "average" site to rank for. Like Semrush, you can filter the results to get specific information related to your keyword. Ideally, you should aim for keywords with a keyword difficulty score below 50 for optimal results. 4. SEMrush: moz. Breadth. 16. If keyword research and classification are your main objectives, Moz outperforms Semrush by a wide margin. CPC (Cost per Click) lets you know the average price advertisers are willing to pay for click, which often indicates searcher intent. If you are searching for affordable alternatives, we have hand-picked the four best SEO tools worth checking out. To find low-difficulty keywords for your SEO and content marketing efforts: Use keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs. Semrush, Moz, Ahrefs and GrowthBar are the best SEO tools out there for keyword research, competitive intelligence and SEO audits. Moz uses its own proprietary data source, which may not be as comprehensive as SEMRush. The higher a competition score, the more bids there are for a. Semrush uses a percentage to indicate this — with a higher percentage indicating that it’s going to be harder to rank for a particular keyword. Next, you want to see how many people search for the keywords in your list. 3/5 stars with 3 reviews and Moz user/editors rating is 3. You can also see the top-ranking pages for the keyword. We arrive at this score by analyzing the strength of the top 10 organic blue links on the search engine results page (SERP). SEMrush dominates with an overall user/editors rating of 4. All in all, SEMrush clearly offers more data than Moz on the keyword overview page. But they’re not 100% accurate. Semrush vs Moz: Key Differences. 68. Besides this basic keyword data, the tool also provides organic CTR (click-through rate), organic difficulty, and priority score. Moz Pro offers a comprehensive set of SEO features, including keyword research, site audits, link building, and rank tracking. The most important metric returned by Ahrefs’ keyword explorer is probably its keyword difficulty score. Their keyword research tool, “Explorer” helps you compile keyword lists, sorted by search volume and difficulty score. 5. The last one (priority score) shows whether targeting the keyword is worth the. Both Moz and SEMRush provide keyword difficulty scores, but their methodologies and algorithms may differ. On the other hand, Moz is a user-friendly platform that offers a suite of advanced SEO tools, such as site audits and link building features. Just enter a list of up to 100 keywords from this tool’s main page. Semrush, an all-in-one SEO software giant, has several different tools to help you conduct keyword research. So you can start the keyword grouping process. SEMRush considers the top 100 domains ranking for a keyword and analyzes their authority, backlink profiles, and other factors to determine the difficulty score. (All four plans have the same core features. 4. Ahrefs Has More Comprehensive and Up-to-Date Database of Backlinks. Moz would be an okay option for someone with just 1 or 2 sites getting started and if it was priced more reasonably at like $40/month. After a careful analysis, SEMrush will provide users with a keyword difficulty percentage. Click “Keyword Overview” under “Keyword Research. Semrush Keyword Magic Tool. (Helps to identify competition level)One cool feature inside of Keyword Ideas that I don’t see a lot of people use is the different keyword types. SEMrush is a fantastic all-in-one SEO tool made up of over 50 different tools that will boost your SEO, content marketing, keyword research, PPC, and social media marketing campaigns. On the other hand, SEMRush Keyword Difficulty Score. An upgraded, more accurate Keyword Difficulty score. MozBar. Try KWFinder For Free. SEMrush and Moz offer keyword analysis when entering a keyword into their 'keyword overview' tools. Ahrefs’ keyword difficulty score is based primarily on the number of backlinks to the top-ranking pages. SEMrush vs. Domain Authority is based on data from our Link Explorer web index and uses. Is it correct to understand that MoZ tells keyword difficulty and not which keyword is easy to compete. 8. Moz. Review the different keyword variations, questions, and related keywords. It’s important to understand what it takes to rank a keyword and this is known as keyword difficulty. High KD (e. It is based mostly on the authoritativeness of pages ranking on the first search engine results page (SERP). On the other hand, SEMRush Keyword Difficulty Score ranges from 0 to 100 as well, but the interpretation of the scores may vary slightly between the two tools. You can find long-tail keywords by starting broadly with a seed keyword. The data doesn’t provide a measure of competitiveness, similar to the keyword difficulty and competitive density found in SEMRush. On SEMrush, the “Keyword Overview” tool can be used to access basic metrics and related keywords, as well as a SERP analysis. We calculate the Ahrefs KD score by taking a trimmed mean of the number of linking domains to the current top-10 ranking pages and then plotting the result on a logarithmic scale from 0 to 100. SEMrush utilizes a research-based approach for finding the optimal keywords. The extension is free to use and perfect for developers or anyone interested in international SEO. The highest score indicates the difficulty and importance of the keyword. So picking the RIGHT SEO tool among them is definitely a daunting task. Moz's free community account gives you access to 10 queries a month, with each query literally giving you up to 1000 keyword suggestions along with SERP analysis. Keyword Research: Use SEMrush’s Keyword Magic tool to research over 20 billion keywords, discover keyword value and uncover the top organic keywords that your competitors rank for. The idea is the same, the higher the number, the harder it. The old Keyword Difficulty tool was one of Moz's most popular (it's still around for another month or so, but will be retired soon in favor of Keyword Explorer). 33 per month when billed annually. If you have a paid subscription to Moz, or even a free trial, the Keyword Difficulty Tool calculates — on a 100-point scale — a difficulty score for each individual keyword phrase you enter. Site Audit lets you fix issues with your own website to boost rankings and you can create new projects using. Ahrefs, Majestic, Moz Pro, Serpstat, and SEO Power Suite coming soon;What does the Difficulty metric represent? Difficulty shows you how tough it would be to rank in the top 10 spots for that keyword. 1. SEMrush themselves have noted this and are working on improving this tool. That parameter, along with the keyword difficulty value applies to both SEMrush and Moz. keyword difficulty scores, and SERP analysis,. 17. Keyword Research and Reporting. Keyword difficulty tools like SEMrush provide estimates but may vary in accuracy. SEMrush is more affordable at higher pricing tiers (Agency and Enterprise) compared to. It offers over 55 tools including keyword research, site audits, competitor analysis, PPC research, and so on. So let’s first have a look at all the features of Semrush and Moz. SEMrush keyword difficulty is a metric designed to help users assess the level of competition associated with specific keywords. How Are Semrush And Moz Pro Different?. competitor sites to see what they’re ranking for. You can think of both Keyword Difficulty and Organic CTR as multipliers. Organic Research Moz Semrush Keyword Difficulty Score Differences. My entire niche site business is built on finding low competition keywords with some search volume within my niches. Keyword Difficulty, on SEMrush, gives you an estimate of how hard it will be to rank for your keyword from a new page on your website. I have been using Semrush for 8 years and it is the MOST popular SEO toolkit used by over 10 million people worldwide. analyze competitors, and more with Semrush. Difficulty is on a scale of 1-100, where 100 is very difficult. Higher Difficulty reduces Priority, while higher Organic CTR increases Priority. Moz’s Keyword Explorer neatly ties together keyword research metrics and makes complex analysis easy so we can spend less time in spreadsheets and more time generating qualified website traffic. Using a similar metric to Moz, Semrush uses the Semrush Authority Score that functions in a holistic way that is similar to other authority metrics. This website ranking measure is determined on a logarithmic scale, and the score ranges from 1 to 100, 1 being where all new websites start and move on up from there. SEMrush will give you a percentage score, whereas Moz will provide you with a score of 100. Keyword Difficulty (KD) is a metric that, according to my observations, causes a lot of confusion in our industry. Keyword Difficulty is not useful for Semantic SEO, and it prevents websites to show their expertise. Both Semrush & Moz offers your domain overview tool, where you need to add the URL and get the following results: DA score, Number of backlinks, Keywords the site ranks for, Competing domains, and. keyword difficulty, by device, SERP features, etc. As a rule of thumb, any website should be able to target keywords with a difficulty score of 30 or lower. Content is at the heart of everything digital and plays a vital role in every business’s success. Accuracy of Tools. . Click “See all ranking keywords” to expand the list, and then compare all your keywords based on. Moz’s Keyword Difficulty tool is for narrowing down your pool of keywords to the ones you have a shot at ranking for, while Ahref’s Keywords Explorer is for generating new ones. Keyword Suggestion in Moz. Ahrefs also has its version of a Keyword Difficulty metric on a 0-to-100 scale. The three products’ scores are calculated in different ways however. According to this link building survey, links can cost as much as $83+ each. In Semrush, you simply have to add the site address and get the required information. By default, Ubersuggest shows you a list of keyword suggestions:. 33 per month when billed annually. 99 (same as Moz) every month and you can track 3000 reports per day. Simply put, if KD=90, any attempts toSemrush projects a lot of different data such as CPC, keyword difficulty, keyword rankings, and much more. Before digging into Semrush competitors, it's important to understand the different Semrush features. Volume is a real number that carries meaning by itself. SEMrush vs Moz: Competitor Analysis. Next, click on “Keyword Research,” “Explore by Site,” and then “Site Overview” in the left navigation column. Is it correct to understand that MoZ tells keyword difficulty and not which keyword is easy to compete. Features Comparison. Keyword difficulty determines how difficult it is for a new website to outrank the existing ones. Some popular options include SEMrush, Ahrefs, Moz Keyword Explorer, and Keyword Tool. The difference in price (around $20 per month) is actually fairly reflective of the difference in these numbers. 01. Semrush. SEMrush and Moz: Keyword Research Features SEMrush. 4. SEMrush gives 500 keywords while Moz can give only 300. Semrush is renowned for its powerful keyword research and competitive analysis features, making it an excellent choice for businesses seeking to gain an edge over their competition. To find low-difficulty keywords for your SEO and content marketing efforts: Use keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs. check out where Moz stands against Semrush. (Plus, it comes with a full 30-day free trial)But that’s also because the competition in this area is nothing special. What is Keyword Difficulty. On the left-hand side of the page, you can click on keyword suggestions to broaden your range of keywords and choose specifically. Like Moz and Ahrefs, SEMrush’s Keyword Difficulty score tells you how difficult it will be to rank for the keyword based on ranking pages’ link profiles, running on a scale from 0-100%. SEMrush provides real-time updates for more responsive campaigns, while BrightEdge banks on its proprietary Intent Signal tool to keep you one-step ahead of SERP changes. But Google’s result page has more SERP Features to help SEOs gain more exposure. , “sleep,” “bed,” and “pillow”). However, a low Keyword Priority score means that you have a low organic CTR/volume and high difficulty. Ahrefs Tops in Keyword Research. When there is a need to compare the keyword profiles of someone's top rivals in-depth, one may utilize Semrush's tool called Keyword Gap Analysis. Find related keywords for your seed topic. Semrush vs Moz: Dashboard How do SpyFu and Semrush calculate keyword difficulty scores? The way that SpyFu and Semrush calculate keyword difficulty is rather different. It is measured on a scale from 0 to 100, with the latter being the hardest to rank for. SEMrush: Feature Comparison. The three products’ scores are calculated in different ways however. 5. Anchor text used in the link . Upon putting any keyword in it, you will be given. Quick verdict Here are the key things you need to know about Ahrefs vs Moz vs Semrush: Ahrefs is the most generous tool when it comes to project limits and rank. I found that the leading ones are Ahrefs, SEMrush, Moz, and Ubersuggest. The Keyword Difficulty (KD) score lets you know how easy or hard ranking for a search query is. SEMrush. KD of a Keyword. Free Keyword Generator with up to 150 keyword suggestions; Keyword Difficulty Checker with difficulty score and SERP analysis for the top 10 results. Spot new publishers and view display ads from different devices. However, when many SEO professionals use the term “keyword difficulty,” they’re referring to the broader concept of. Most user-friendly keyword research tool on the market. 3. And yes, the difficulty score here still reflects a keyword’s overall competitiveness. com: 70M: 154K: Ubersuggest: moz. Keyword difficulty scores are essential for determining the competitiveness of. Create an account and enter a broad term. 5. Provides the Keyword Difficulty (KD) score to help you find easy keywords to rank for in the SERPs. A domain rating is a metric developed to help predict how likely a domain, subdomain, or page will rank in search engine result pages (SERP). All keyword tools are not the same. The more keywords you rank for, the more searches they get each month, and the higher you rank for them, the higher your organic traffic score. Semrush is an all-in-one suite of 55+ tools and reports that can help you with different aspects of SEO, including keyword research, competitive analysis, keyword rank tracking, link building, and content optimization. Keywords Explorer is Ahrefs’ keyword research tool capable of generating a variety of keyword ideas culled from over 3 billion keywords. 4. Several SEO analytics tools like Moz, Ahrefs, and SEMrush provide keyword difficulty scores. Note: Check how Moz’s keyword explorer compares to Semrush’s keyword explorer tool in our Semrush vs Moz comparison. Perhaps you have a list of keyword targets or a list of keywords your site already ranks for exported from Google Search. Semrush. are often all refer to the metric of how difficult it will be to rank for a given keyword. The keyword difficulty (KD) score provided by SEMrush is expressed as a percentage. SEMrush is an all-in-one SEO tool that helps you improve the keyword rankings of your posts and boosts Google Ads campaigns. The last and final question to be asked on this trip of analyzing the tech specs of over 10 SEO/SEM tools available today is, MozPro or SEMrush? Interestingly I have used both of these products in. Moz Pro is also an all-in-one SEO tool and is commonly considered the third option after SEMRush and Ahrefs. Start with seed keywords and focus on long-tail keywords. Feature SEMrush Moz; Keyword Difficulty: SEMrush has a tool that assesses the competition level for a specific keyword. 7. Moz; Bonus: Other tools;. See which Moz SEO solution best meets your business needs. Let’s start with the obvious one. Keyword clustering helps you organize and structure your content ideas more efficiently by grouping related keywords together. Moz, SEMrush, Ahrefs, and Google keyword planner all have their own version of a keyword difficulty checker. Moz Pro offers a free 30-day trial, and subscriptions start at $99 a month. Observe the search volume, keyword difficulty, and search intent. Moz too displays a SERP analysis for the top 10 results, however the data is limited to the DA/PA and the no. Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). Accuracy of Tools. For whatever reason, this list was WAY more accurate than the organic keywords report. Get accurate keyword data from multiple search engines, including YouTube, Bing, and Yahoo. EGOL Jun 22, 2011, 1:32 AM. Moz Considers Low Competition In Their Keyword Explorer To Be Below 35. Organic Research Moz Semrush Keyword Difficulty Score Differences. more limited. It also offers suggested long-tail keywords and provides an overall keyword difficulty score. Organic Search Traffic. 8. Moz's keyword difficulty score helps you gauge the competitiveness. This plan costs you $108. To me, this is actually a good thing. SEMrush and Ahrefs are both paid tools with comprehensive suites of features for keyword research, such as keyword overview, keyword magic tool, keyword gap analysis, keyword difficulty, and. SEMrush utilizes a research-based approach for finding the optimal keywords. MOZ, for example, uses a combination of page authority and domain authority (which, in turn, is based on the number of referring domains. Almost all marketers are counting on SEMrush to determine keyword difficulty, and we can see why. In the spring of 2021, we updated the formula that calculates a search term’s keyword difficulty and relaunched the metric. Moz allows you to add up to 5 users to your account on its most. Let’s recap the details on how to use Semrush for keyword research: Type your keyword in the search bar. g. Does this mean daily, weekly or monthly? I cannot find that anywhere in the moz pro documentation. Moz debate and determine the tool that better aligns with your SEO needs. The lower the keyword difficulty score the better. Analyze competitor websites for keyword ideas. The quickest way to analyze the SERP might be to enter the keyword into Semrush’s Keyword Overview. It provides a percentage score indicating the difficulty of ranking for that keyword. So in this post, let’s talk about both of their. Semrush has far better data and tools. Keyword Competition. The Difference Between Keyword Difficulty vs. WordStream’s Free Keyword Tool. SEMrush (Paid) SEMrush is the best keyword research tool for SEO. Ahrefs is showing 5/100, ubersuggest- 61/100 and Semrush- 31/100. Semrush Site Health Score. 7m: 5. Its purpose is to help make finding easy-to-rank-for keywords more efficient. The keyword difficulty (KD) score provided by SEMrush is expressed as a percentage on a. Additionally, it provides valuable insights into organic click. Ahrefs is easy to use and offers a user-friendly interface. In a similar vein, the Standard plan offers fewer keywords tracked than the Pro plan. The overall Keyword Difficulty is based on the LPS scores of all the URLs. SEMrush has a full Traffic Analysis competitor module, whereas Ahrefs does not. What stands out in this comparison is that both SEO tools, Semrush and Moz, present powerful keyword research capabilities but with distinct methodologies. In simple words, PA is a score ranging from 1 to 100, which predicts how well a page will rank on Google. Compared to. The higher the number, the harder it will be for your blog post to appear on page one of SERPs (or page two or three for that matter). Personalized Difficulty Metrics and Their Importance. This tool will also show you keyword opportunities, these are your competitor’s top keywords. Ahrefs vs SEMrush – Main Differences. For Keyword Explorer, we invested a lot of energy in upgrading the model. 4. Theanalysis comes with page and domain potential metrics, which are unique ratings offered by Moz. Semrush lets customers choose from three pricing plans: Pro: $129. The KWFinder vs SEMrush battle is one that has a different winner depending on your budget and your SEO needs. The Moz Keyword Difficulty Tool is free to use. Same keyword. Anchor text used in the link . Semrush boasts plenty of features that help you find the right keywords. Google's own Keyword Planner was built for folks who buy Google. Moz offers a similar tool that provides a score on a scale from 0 to 100, indicating the level of competition for a keyword. First up, AdWords. Hi, almost every keyword research tool has its own algorithm to calculate the difficulty score. Or rather, it takes a slightly different approach to keyword difficulty. You want very responsive live chat support. The tool takes organic rankings & authority of domains into account when calculating this score to determine how hard it would be to out-rank those currently ranking for the target. So, you can do SEO, content marketing, competitor research, and social media marketing all from this single tool. This is where things start to get a little murky. The exact keyword difficulty formula that keyword research tools like SEMRush, Google Keyword Planner, Ahrefs, and Moz use to calculate the SEO difficulty scores varies from tool to tool. Although the difficulty score won’t reflect the actual keyword competition, it gives you a fairly accurate measure of the competition. It provides related keyword ideas, monthly search volumes, and a keyword difficulty score. LowFruits. Finally, there is Google Keyword Planner. Google Search. The description provided within the tool says that they use a combination of page quality and backlink profiles for the top 10 ranking results. KD %: Keyword difficulty score, a measure of how hard it will be to rank organically in the top 10 Google results; Add and complete a “Category” column, too. If you’re looking for an all-in-one SEO toolkit, both Semrush and Moz are great tools as they offer amazing features (at almost similar pricing). Summary. The best thing is to be able to see the click-through rate (similar to Ahrefs click rate) and priority score. Moz – Moz also provides keyword research on its tool. But, we knew it had a lot of flaws in its scoring system. Site Audits Overview of SEMrush vs Moz. Backlinks:. There’s also a separate tool that quantifies keyword difficulty and helps digital marketers which visualize which SERP features Google is using on the results pages for their. The user interface of Ahrefs is better, whereas Semrush offers the most accurate data and is a perfect tool for backlink analysis. Competition score, SEO difficulty, ranking difficulty, etc. Here are the key differences between Semrush and Moz. Assessing keyword difficulty can help you determine whether or not it’s worth your time and money to either: 1. Semrush and Moz both offer a free trial to explore and test their features. While exploring keyword like “Top mobile under 15000” on Ahrefs, showing Keyword Difficulty around 20 means low competitive but when the same Keyword is. Get it: Keyword Explorer. SEMrush is a digital marketing tool businesses use to improve online visibility and performance. Moz's Keyword Explorer allows you to find relevant keywords, assess their difficulty, and prioritize based on their potential impact. Know the major difference between Moz and SEMrush and Which one is better for you! Comparing two SEO Tools is not an easy task, For a better comparison, we have to understand these tools better. And it’s expressed on a scale from 0 to 100. Pricing starts at $29 per month. 2. Moz Pro gave me an overall keyword difficulty score of 72, but opportunity and. com May 25, 2021 13 min read In the spring of 2021, we updated the formula that calculates a search term’s keyword difficulty and relaunched the metric. High KD (e. With their Keyword Magic Tool, you can enter a seed word and get up to 2 million keyword suggestions. KWD: A score from 0(easy) to 100 (difficult). Breadth. Instead of relying solely on a keyword’s search volume, Keyword Difficulty provides users with additional context about the keyword. They're both the ultimate all-in-one SEO tool, offering something for all types of clients. Yes, there are several paid alternatives to Google Keyword Planner. However, Keyword Planner does restrict search volume data by lumping keywords together into. With Ahrefs and Moz, a domain’s authority score is calculated mainly on the basis of backlinks pointing to it, but Semrush factors in backlinks, site. 5. So decided to blindly follow SEMrush's keyword difficulty advice for a batch of keywords on my new test blog. keyword difficulty score, search intent, and CPC. Semrush has 20 billion keywords for Google in its database, where Ahrefs has 10. Semrush vs. Keyword Priority (KP) combines all of these metrics, creating a weighted score (also 0–100). T he only explanation of which metrics are at play is as follows: "Based on each website’s SEMrush Rank, we calculate their domain strength". SEMrush Keyword Difficulty. I started using the tools to see which one is best and noticed that. Moz Data Power your SEO strategy & AI models with custom data. Our data discovered that SEMrush’s keyword difficulty scores are 110% above the median. A numerical score representing the difficulty of ranking for that keyword, often on a scale of 0-100. You can also use Semrush’s Keyword Magic Tool to generate keyword ideas based on semantic relationships and intent. Authority Score: Authority Score is Semrush’s proprietary metric used to measure the overall quality of the domain. Competitive Research Uncover valuable insights on your organic search competitors. Along with various backlink metrics, you can also see a website’s domain authority and page authority from this extension. LowFruits is a bit of a curveball for this post, because it doesn't actually offer a keyword difficulty metric. Moreover, we will be covering the top 5 SEO tools (Semrush, Ahrefs, Moz, KWFinder, Serpstat) to analyze the keyword difficulty scores along with some. We explore features, pricing, and pros and to help you decide. Shows the average money Google charges per click on their Ads. 95 when billed monthly or $208. Step 4: Analyze the resultsMoz Keyword Explorer. The description provided within the tool. However, a possible workaround would be entering each. Keyword Difficulty is a score that weights how difficult it is to achieve top 10 rankings for a given term. ). Paid Media has evolved beyond the average PPC campaign blindly chasing legacy metrics. A major difference between SEMrush vs Moz is that Moz gives you ranking data based on Google, Bing and Yahoo's search results, while SEMrush only gives access to Google data. AdWords' "range" is so broad, it's nearly useless. Ultimately, Semrush is one of the best keyword tools trusted by most in the industry. Most of the solutions provide solid keyword and backlink tools, but when it comes to content planning, Ahrefs destroys the competition. KWFinder is a specialized keyword research tool that helps you identify long-tail keywords that have low SEO difficulty. Some Critical Differences Between Moz and Semrush. Site Audit: Semrush is simple like Moz with advanced features like Ahrefs. Moz Keyword Research Tool. In fact, the tool uses at least 17 different parameters to assess the difficulty of a keyword. Their databases are much bigger than ours, but we operate differently.